EliTechZBrand resources
Logos, colours and guidelines
EliTechZ brand resources
Everything you need to show the EliTechZ name and logo correctly, whether you are listing us as a partner, adding us to a client or sponsor section, or writing about us.
Our logo
The EliTechZ logo pairs the wing symbol with the EliTechZ wordmark. Use the horizontal logo by default, and pick the version made for your background.
When to use it
- Partner, client and integration pages, to show that you work with EliTechZ.
- Events and sponsorships: speaker, sponsor or organiser listings.
- Press and editorial: articles, reviews and news about EliTechZ.
- Case studies and references we have agreed with you.
Logo versions
Every version is available as SVG (best for websites and print) and as a transparent PNG. Use the full-colour primary logo whenever you can; the one-colour versions are for places where colour is limited. Blue, red and purple also stand for our areas of work, as explained under Colours. The Z's colour split appears on the dark versions only.
Horizontal
Stacked
For spaces too narrow for the horizontal logo, such as square tiles, badges and stands.
Symbol
The wing on its own. Use it only where the EliTechZ name is already visible nearby, for example next to our name in a partner list. The blue gradient wing is the primary symbol.
Square images
1024 × 1024 images with the background built in, for showing EliTechZ in directories, marketplaces, event apps and follow-us sections. They fit inside a circular crop.
Wordmark
The name on its own, for places where the symbol would be too small to read or already appears nearby. Use these files rather than typing the name in another typeface.
Our colours and what they mean
Blue, red and purple each stand for one part of our work. Blue is also our main colour.
Colour values
Our palette is built around the blue of the wing. Use these values when you need to match EliTechZ, for example for a background behind our logo. For print, use the SVG files and ask us for print colour specifications.
#1375C8 → #0A82DB → #1B7DD4 → #219FDAOne of four gradients in the wing, for the primary logo and symbol only. Always use the supplied files; don't recreate the gradient
#1380D2rgb(19, 128, 210)Our main colour and the colour of infrastructure. The “ch” of the wordmark on light; accents, large text and backgrounds. For small text on white, use Logo blue
#0E58C3rgb(14, 88, 195)The one-colour blue logo, buttons, and text links on white
#0C1320rgb(12, 19, 32)Dark backgrounds, and the wordmark in the primary logo
#D6ECFFrgb(214, 236, 255)The “ch” of the wordmark on dark
#FFFFFFrgb(255, 255, 255)Light backgrounds and reversed logos
#000000rgb(0, 0, 0)The one-colour black logo
#7ED3FF · #FF4FD8at 55% and 25% opacityOnly the offset copies behind the Z, on the dark versions
#7D0FC6rgb(125, 15, 198)Purple teaming, from security architecture to incident response. Also the one-colour purple logo
#C41011rgb(196, 16, 17)Red teaming and pentesting. Also the one-colour red logo
Clear space & minimum size
Give the logo room to breathe, and don't use it below the minimum sizes.
x = the height of the capital E in the wordmark. Keep at least x of empty space on every side of the logo. For the symbol on its own, keep at least half its height.
Horizontal logo: at least 20 px high on screens, about 5 mm in print.Stacked logo: at least 44 px high, about 12 mm in print.Wordmark: at least 14 px high, about 4 mm in print.Symbol: at least 16 px high.At small sizes the gradient and the Z's colour split lose detail. Below 32 px high, prefer the one-colour versions, and on dark backgrounds use White.
Dos and don'ts
Use the files exactly as supplied. If none of the versions works for your layout, get in touch and we will help.
EliTechZAdd EliTechZ to your website
Showing EliTechZ on your partner, client or sponsor page takes two steps. The snippets below are ready to paste: click (or long-press) a snippet to select it.
- Download the logo you need (SVG is best for websites) and upload it to your own site, for example to
/images/. - Paste a snippet and adjust the file path. Always link the logo to
https://elitechz.com/and keep the alt textEliTechZ.
<a href="https://elitechz.com/">
<img src="/images/elitechz-logo-horizontal-primary.svg" alt="EliTechZ" width="160" height="20">
</a><a href="https://elitechz.com/">
<picture>
<source srcset="/images/elitechz-logo-horizontal-primary-on-dark.svg" media="(prefers-color-scheme: dark)" width="161" height="20">
<img src="/images/elitechz-logo-horizontal-primary.svg" alt="EliTechZ" width="160" height="20">
</picture>
</a><a href="https://elitechz.com/">EliTechZ</a>Please host the files yourself. For security, images on elitechz.com can only be shown on elitechz.com, so an image that points at our server will not appear on your site. Email signatures: many email programs don't show SVG, so use the email signature PNG, EliTechZ logo (336 × 56, with its own white background so it also works in dark mode) and display it at 168 px wide.
Name & boilerplate
When you write about us, please use our name exactly as shown and feel free to copy the descriptions below. Click (or long-press) a description to select it.
One word, with a capital E, T and Z. Don't split, abbreviate or translate it. In running text, write it in your own font; next to the symbol, use the logo files instead.
Not:
ElitechzEliTechzELITECHZEli TechZEli-TechZ
Short descriptionEliTechZ is an engineering and security company in Hilversum, the Netherlands.What we doEliTechZ delivers cloud infrastructure, AI integration and offensive security. Get a clear scope, tested delivery and documentation your team can use.SloganInfrastructure that performs. Security that holds.Permissions & contact
You may use the EliTechZ name and logo to refer to EliTechZ, for example to show a partnership, an integration, a client relationship or an event, or in press and editorial coverage about us.
- Only use them to refer to EliTechZ accurately: a real relationship with us, or editorial coverage about us.
- Don't use them in a way that suggests we endorse or sponsor something we haven't agreed to.
- Don't combine them with your own logo or name into a new mark, and don't use them as part of a product, company or domain name.
- Don't use our symbol or square images as the icon, favicon or profile picture of anything that isn't EliTechZ.
- EliTechZ keeps all rights in its name and logo; these guidelines don't grant any other licence. We may ask you to change or stop your use of the logo.
Questions, co-branding or special formats: email info@elitechz.com.